Wellcome Collaborative Award in Science

Behavioural and cognitive scientists at the Universities of Cambridge and Bristol have just been awarded a prestigious Wellcome Collaborative Award in Science to investigate ways to 'nudge' people towards healthier behaviour.

The researchers, led by Christ's Fellow Professor Dame Theresa Marteau, Director of the Behaviour and Health Research Unit at the University of Cambridge, will look at the effects of three different sets of interventions that show promise: changing the size and shape of food, alcohol and tobacco products (eg cigarette packets) and the tableware used to consume them (eg beer glasses), changing the availability and placement of food, alcohol and tobacco products, and the labelling of food and alcoholic as well as non-alcoholic drinks.