The film will focus on the run up to the 1985 Live Aid Concert and will begin filming next year. Peter Morgan of Frost Nixon fame will be writing the the screenplay.

Sacha Baron Cohen (m.1990) read history at Christ’s. He is now an actor, comedian and writer, renowned for his portrayal of Ali G, Borat and Brüno, three fictitious characters he developed who play satirically on the responses of the unsuspecting public. He has received several Emmy nominations, an Oscar nomination for Best Adapted Screenplay, a BAFTA award, and a Golden Globe in 2006 for Best Actor for his performance in the feature film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. At Cambridge, Baron Cohen joined the Footlights and acted in Fiddler on the Roof and Cyrano de Bergerac.